Associations Strategy
In the past two decades, I have been privileged to work with the leadership of many Canadian professional and trade associations. Each engagement has been a window into what works and what doesn’t, in terms of creating and sustaining value for members.
We have identified seven areas that each association should master.
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You may have decided to undertake a Strategic Planning Process within your Association. Or, you may be about to recommend that your Association develops a multi-year plan. In either case this article may be helpful.
Multi-Year Strategic planning, when it is done right, provides benefits to the organization during the actual planning process. Most importantly, it creates long-term benefits by providing a road map to organizational success.
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Committees offer the promise of addressing critical issues that affect an association’s sector or profession. Committees can help deliver results on governance issues, advocacy initiatives, or new programs for members. But they can also generate risks and even peril to associations.
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An objective or measurable step is required to achieve any strategy.
That is why Strategic Objectives is one of the five elements of our Strategic Framework. It starts with a Vision Statement, it follows with Pillars of Success and then we develop Strategic Objectives. These are followed by Measures (dashboard) and Key Initiatives.
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In our facilitation and consulting practice we enable clients to build Strategic Frameworks. These multi-year plans include a Vision Statement, Pillars of Success, Strategic Objectives, Measures and Key Initiatives. It is important to differentiate Strategic Objectives, which are long-term, comprehensive and measurable outcomes, from Measures, which are the subject of this article.
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There are four things to consider before engaging a facilitator to manage your strategic planning process.
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Here is a short video about Strategic Planning process.
One of my passions is hiking in mountain regions and a favorite area is in Switzerland, particularly the Alpine Pass route – from Liechtenstein in the east to Montreux on the shores of Lake Geneva. The hike involves 325 kilometers of distance and 18,000 meters of height gain. It can be done in 15 stages. Perversely, I like to do this kind of hiking solo.
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